If your district already utilizes tracking devices to plot your bus's location in real-time, it might be time to open up that service to more people in your community! Schools around the nation are beginning to offer smartphone apps to parents, allowing them to see the location of their child's bus while it's on route.
The value of this is obvious. Many parents are balancing tight schedules and can plan their days more efficiently if they know the bus is running on time. This can be great for parents - if you pick an app with the right features!